Gordon has supported the “Think! Why A&E?” campaign urging people to seek early advice from their community pharmacist, as a potential alternative to visiting Accident and Emergency.
He visited Whitworths Chemist, two doors from his Highfield Road office to offer his support to the NHS winter campaign, ‘Think! Why A&E?’
The campaign featuring six highly identifiable cartoon characters, was drawn up in partnership with NHS Blackpool and Fylde & Wyre CCGs and Blackpool Teaching Hospitals NHS Foundation Trust to encourage people to choose the right NHS service for them and their families according to their symptoms.
It reinforces the crucial message that A&E is for emergencies and life-threatening illnesses only.
Gordon said: “A&E departments across the country, including Blackpool are under big pressures at the moment. Figures given this week to the Health Select Committee show that visits were up by 400,000 last year in England.
“A number of people attend emergency service departments with minor ailments which could be better treated elsewhere. This puts extra demands on already pressured emergency departments, particularly during the winter period.
“Local pharmacists such as Whitworths, and our excellent walk-in centre on Whitegate Drive are alternatives that people can contact should they need any advice on minor ailments.”
Emma Makram, Pharmacy Manager for Whitworths Chemist told Gordon “Many people attend emergency service departments with minor ailments which could be better treated elsewhere.
“Coughs colds, sore throats, vomiting and other minor ailments can be dealt by your local community pharmacy. Most Blackpool pharmacies provide a Minor Ailments Service.”
Gordon added: “It’s really valuable to have Whitworths as our local pharmacy here, serving the community in and around the area. They are crucial advisers for people and a key part of the local healthcare community.”